Target – Essentials “LAUNDRY”
[Each scenario is described in order of action]
LOGO : TARGET LOGO and target.ca lock up
The book opens and we push in to fill the full frame. Each horizontal section flips on it’s own to reveal animated scenes.
(TIDE)
Top Frame – (Left) Kid in soccer uniform slides in and kicks a ball. It flies through the frame to the right and becomes a shirt that lands in a hamper.
Mid Frame – The frame to the left begins to fill with water and suds.
Bottom frame – Close crop (fill the frame) with colourful clothes tumbling in the washer.
Top Frame – Colourful socks on a clothesline scroll by
- Flip -
Top to Bottom Frame – Towels and clothes fall into a neat pile. The clothes will fall down through each section, alternating sides until landing on the bottom.
Mid Frame – As the page turns we see three Tide bottles
Top Frame - A rack of coloured T-shirts scrolls by. The shirts are colour graded.
One by one the panels flip over to reveal the product – Tide – with suds beginning to fill through on the left
- Flip -
(BOUNTY)
Mid Frame – As the page turns we see a hand framed in the page as if closing a door. The motion matches the page opening. The hand exits the frame and leaves a handprint on the surface.
Bottom frame – A dog runs across the screen from the bottom up to the top. We see it from above, and as it crosses the frames leaving foot prints on the surface.
- Flip -
Top Frame – As the page turns we see yellow liquid splash.
Mid Frame – As the page turns we see three Bounty packages
Bottom Frame - As the page turns we see red liquid splash
- Flip -
Bottom Frame – Glasses of juice fill up in the bottom frame. The last one overflows.
Mid Frame – – As the glass overflows, a colourful splash appears from the top corner. Liquid fills the frame from the top down.
Top Frame - A coffee cup falls over from outside the frame as if it was knocked over by a hand. As it enters the frame we speed ramp to 1000fps as the coffee splashes across the screen.
One by one the panels flip over to reveal the product - Bounty Paper Towels – with yellow liquid beginning to fill through on the left
- Flip -
(PAMPERS SWADDLERS)
Top Frame – Coloured soothers fly through the air in slow motion from left to right
Mid Frame – Three Pampers swaddlers packages appear
Bottom Frame - A bunch of colourful balloons rise from the bottom of the screen. The balloons will bounce off the top of the frame like they are hitting the ceiling.
- Flip -
Top Frame – A close crop of a baby begins to crawl across the top frame.
Mid Frame – – Cereal spill as if we are looking at a birds eye view of a table and three letter blocks that fall into an artfully stacked pyramid.
Bottom Frame - A close crop of the baby crawling from a different angle
One by one the panels flip over to reveal coloured soothers and the product – Pampers Swaddlers Diapers
- Flip -
[One by one the panels flip over to reveal the end frame]
VO: Everything for your everyday..Check it off your list for less at Target
SUPER : – Check it off your list for less
LOGO : TARGET LOGO and target.ca
LEGAL: Bullseye Design and Target are registered trademarks of Target Brands, Inc